of the most rewarding parts of having an online business is the opportunity to
communicate with folks around the globe. There are a number of ways this can be
done; simple email messages, ezines, teleseminars, blogging, social marketing,
and of course various eProducts.
of these methods should be a part of your overall business model. You will gain
greater results by a combined effort. However, one of my favorites is eProduct development
with eReports at the top of the list. eProducts serve a number of purposes with
some of the greatest benefits being to build credibility, expert status and
it takes more than simply developing a product to make it a valuable asset to
your business. You also have to “get the word out” to your market.
you’re one of those who believe “build it and they will come” now is the time
to rethink this. Yes, you have to build it, but “they will come” is not
necessarily true unless of course, they know about it.
assume you have a stellar report; one that will definitely provide a solution
for your customers’ problems. Now comes the fun part; getting the word out.
are a few ways to let your readers know about the report:
own opt in list – If you are not putting a lot of attention on building your subscriber
list I highly recommend you change that immediately. As your readers get to
know, like and trust you, they tend to buy from you.
partners – For people new to the world of Internet marketing they may not see
the value of having others selling their information. Those of us who have been
doing this for any length of time wouldn’t dream of doing business without the
partnerships we have developed. Affiliate sales create a win/win/win.
– Write a blog posting that focuses on one or two aspects of your report. Add the
landing page link to the end of the post.
marketing – utilize the power of Twitter, Facebook, LinkedIn, YouTube, and
other locations your market “hangs out” in. Write a short message with a link
back to a blog posting about your report or the actual landing page where
readers can access the report.
marketing – write articles addressing a portion of the solution. At the end,
put a link back to a landing page where readers can opt in or purchase your
report. Submit the article to 5 – 10 main directories. One of my favorites is
files – You can utilize your email sig file and forum sig files to promote your
report. This is a very underutilized method. When done right you can realize a
great deal of interest from readers.
releases – A very underutilized and yet, extremely effective way to promote
your report is with media releases. There is a fine art to writing and
distributing media releases.
incredible benefit of having eProducts is that even when you cannot be fully
present in your business, the fact you have your systems in place allow you to
continue to generate ongoing revenue.
you have yet to create your first report or generate money from information products
why not learn how to make your first $100 online with information reports. I
wrote this report for those who want a simple to understand, easy to read and
implement process. http://www.streetsmartsmarketing.com/ReportProductDevelopment.htm
What are ways you market information products? Share your comments.