by Kathleen Gage | Dec 8, 2010 | Vegan Visibility Blog
Many nonfiction books are created to solve a problem or teach prevention of a specific outcome; often doing both. When marketing you need to know what problems your book can solve or what it is designed to prevent. Take a book on health and nutrition; some are... by Kathleen Gage | Nov 24, 2010 | Vegan Visibility Blog
Selling books is about knowing the reader’s problem & providing a solution by Kathleen Gage | Nov 7, 2010 | Vegan Visibility Blog
“How often does someone buy a book based on a reader endorsement? How can I believe what is being said about a book? What if the person endorsing a book has a completely different take on it than I do?” These questions and more are considerations by... by Kathleen Gage | Oct 21, 2010 | Uncategorized, Vegan Visibility Blog
Many authors make two common mistakes when it comes to marketing their books. One, they don’t do any marketing. They seem to think the book will sell itself. Two, they don’t give enough lead time for marketing before the book is published. A week or two to... by Kathleen Gage | Oct 1, 2010 | Vegan Visibility Blog
As with anything we do it is very helpful to determine purpose before simply jumping into the process of creation. Article writing is no different. How do articles fit into your overall sales and marketing strategy? Are you using them strictly to build credibility or...