Several times over the last nearly 30 days, I’ve shared specific insights into how to approach a podcast host about being a guest on their show. One key point I’ve emphasized is to be very specific: address the host by name and immediately explain why you would bring value to their audience. This approach shows respect for the host’s time and increases your chances of being considered.

With this in mind, let me share today’s insight.

Generic Approach Doesn’t Work

Yesterday, I received a DM in my LinkedIn inbox. Here’s what it read:

“Hi, I am looking for opportunities to be a guest on a podcast. Please connect with me so I can learn more about your podcast. If we are in alignment, I know that I would make a wonderful guest.”

I read the message three times to see if it was as generic as I first thought. It was. And it was a turnoff. Why?

This message lacked key elements of an effective podcast pitch: specificity, personalization, and a clear value proposition. While it’s great to see enthusiasm, messages like this put the responsibility on the host to “connect and explain” rather than showing why the sender is a good fit.

My Response:

“What I recommend, rather than having the host tell you what their show is about and why you would be a fit, is to research shows and then let the host know why you are a fit.”

Their Reply:

“I agree that the way you suggest would typically be a good way. However, I find that most people sharing that they are hosting podcasts on LinkedIn are sharing very little information. This is my attempt to find out who is hosting podcasts using the LinkedIn filtering system.”

Normally, I would not respond further, but something prompted me to offer insights that would help this person land more opportunities. When I provided further guidance on how to research podcasts and approach hosts effectively, never once saying it was easy, but rather how to be strategic, they added:

“I don’t think that it is as easy as you imagine. Did you know that there are a significant number of podcasts listed? Some currently exist, others do not. Just the results of this search through LinkedIn have been interesting.”

They ended with:

“Thank you for your opinion.”

This Was Not An Opinion

I couldn’t help but smile when the person thanked me for my “opinion.” What I shared is based on years of experience—having been on both sides of the mic over 1,500 times, producing two of my own shows, and managing several others for clients. My insights are grounded in what works when it comes to successfully landing podcast guest spots.

With millions of podcasts listed on various platforms, in hundreds of niches, taking time up front is essential to successful outcomes.

Here’s the reality: a “throw it at the wall and see what sticks” approach rarely works. For someone to discount this as simply “your opinion” shows a lack of openness to constructive feedback. If you want to get booked consistently, a focused, intentional approach is non-negotiable.

Here’s How to Do It Right:

1. Address the Host by Name:
   • A generic “Hi” won’t cut it. Show that you’ve taken the time to learn who they are.
2. Show You’ve Done Your Research:
   • Mention a specific episode or topic they’ve covered that aligns with your expertise.
3. Clearly Explain Why You’re a Fit:
   • Highlight how your story, insights, or expertise will benefit their audience.
4. Respect the Host’s Time:
   • Provide all necessary information upfront: a short bio, links to your website, and topic ideas.
5. Verify the Show Is Active:
   • Use platforms like Apple Podcasts to check if the show is still releasing episodes. If it hasn’t posted in 6+ months, it’s likely inactive.

Hosts Seek Guests Who Value the Opportunity

In the speaking world, there’s a term: The Privilege of the Platform. This concept also applies to podcasting. Being invited onto a podcast is an opportunity, not an entitlement, and it should be treated with respect.

Guests who fail to invest time upfront—by researching the show, understanding the host, and aligning with the podcast’s genre—often demonstrate a lack of preparation. This lack of effort is a red flag for how they might approach their interview.

Producing a podcast episode requires significant time and effort from the host and their team. Respecting this process starts with thoughtful preparation and a genuine commitment to delivering value to the audience.

Throwing mud at the wall is not a strategy—it’s a waste of time. With a thoughtful and tailored approach, you’ll not only improve your chances of getting booked but also build a reputation as a professional and valuable podcast guest.

Have you tried these strategies? What’s been your experience so far?

On Day 29, I’ll share how to utilize the power of podcast interviews to increase visibility for any books you’ve written.

Podcast Interview Booking Blueprint

Are you ready to amplify your visibility through podcasting? Let’s make it happen! Stay tuned for tomorrow’s step! If you have not yet downloaded the Blueprint, now is a great time.

Want to start sooner than the next 30 days? Access the FREE Podcast Booking Blueprint.  https://veganvisibility.com/Podcast-Blueprint

• Booking Strategies: Efficiently secure podcast interviews with top hosts.

• On-Air Presence Tips: Hone your interview skills to make a lasting impression.

• Memorable Guest Techniques: Leave people eager to hear more with every show you appear on.

• Networking Insights: Leverage podcast appearances to expand your professional network.

• Marketing Strategies: Find out how to get people to want to visit your website and social media locations.