Teleseminars are likely one of the most effective methods for promoting
a product or service, building an opt-in subscriber list, increase credibility
and establish your expert status.
However, to achieve optimum results you must have your systems in place.
It takes more than simply hosting a call to make this work.
Countless individuals have attempted teleseminars as a route to business
success, yet failed miserably when they have attempted to make money from
teleconferences. Often it is because they have not been trained in how to
position the call, create enough of a market demand for what they are selling,
there is no call to action, nor do they have a solid follow-up plan.
With the right vision, planning and action steps, you can do extremely
well with teleconferences. Here are a few of the steps involved in successful
teleseminars.
1. Decide on the purpose and topic of the call. Is it to inform,
educate, motivate, inspire or promote?
A simple way to determine the topic (and purpose) of the call is to
address a problem your market needs a solution to. Ask your market using an
online survey or even by sending a fax or letter to a portion of your market to
receive great input.
2. Pick a suitable date and time based on your market. For some markets,
daytime works best. For others, evenings. Find a time that works best for your
audience.
3. Secure a bridge line. A bridge line enables callers to dial a single
phone number and hear each other as if they were in the same room. There are
numerous services available ranging from free to very high fee. Instant
teleseminars is a great solution.
4. Market the session. How you do this will be determined on whether or
not the call is open to the public or only a select group of your current
clients are invited.
5. Host the call.
6. Develop support materials. You may want to consider providing a
handout or learning guide for the call. This allows listeners to easily follow
along, write down points that are especially important to them and refer back
to the notes long after the call is over.
Additionally, you can use the learning guide as a promotion piece for
other products and services you have available.
7. Record the session. There are software programs available that allow
you to record from your phone and computer. Some experts prefer this method
while others prefer to outsource all the recording, editing and distribution of
the audio file and call transcripts.
8. Follow-up. After the call you should have a definite plan of when and
how you will follow-up with those who were on the call and those who were
unable to make it. If you are selling a product or service, sales are often
made hours, or even days, after the call is over.
With these 8 steps you are in a much better position to realize the greatest outcome for your teleseminar efforts.
To learn more about money making teleseminars access my FREE 5 Day online course – 5 Simple Steps to Make Money with Teleseminars.