I’ve been hosting teleseminars for years. Most have been free to the public to educate and inform. I get a very good (actually great) response to the topics and titles I offer.
I’ve had some people tell me how lucky I am to know exactly what my market wants. I would say “observant” is more accurate than lucky.
Here’s what I do to get a very positive response to my sessions – I pay attention to the questions my current and potential customers and clients are asking.
I am a member of forums and social networks that allow me to keep a finger on the pulse of what my market is in need of. I pay attention to blog postings and forum conversations that gives me insight into the needs and wants of my market.
Do you?
A great reason for hosting a teleseminar is to offer a solution to a problem. Simple as that.
Do your customers seem to be asking the same questions over and over about something your products and services could help them with?
If so, why not offer a teleseminar to address those questions. With some preplanning you can accomplish a great deal with your teleseminars. You can solve a problem, introduce people to your products and services and build a loyal client base.
However, this won’t happen by chance. It happens by you having a plan.
Here are a few things to consider as you prepare your plan….
1.What are the primary concerns, obstacles, problems or issues your market has that you have a solution for?
2.Besides your current client base, who else would benefit from your solution?
3.What title would be appealing to your market?
4.How long a session will you offer?
5.How much (if anything) will you charge for the initial teleseminar?
6.How will you promote the teleseminar?
7.How will people register for the call?
8.What is your follow up plan for those who registered for the call?
These are a few considerations for a successful call. Don’t just leap into hosting teleseminars; plan them out and you’ll likely be much more of a valued resource to your market than someone who is simply trying to sell something.
In success,
Kathleen Gage
The Street Smarts Marketer™
