Trends come and go. Some trends are playful, insignificant to quality of one’s life and just plain dumb. Circa December, 1975; Pet Rock.
The Pet Rock craze lasted about six months, ending after a short increase in sales during the Christmas season of December 1975.
Virtually any social gathering consisted of conversations around the people who had the easiest to care for pet around; the Pet Rock.
By February 1976 Pet Rocks were discounted due to lower sales, Dahl sold 1.5 million Pet Rocks and became a millionaire.
A fun trend, but not life changing to anyone other than Dahl, the manufacturer and distributors.

Then there are trends like the one that is huge in 2015; transparency in who you are and how you run your business. This one trend is absolutely essential to pay attention to.
According to transparency will become the most important tool of marketing. Consumers will demand what they want and what they want is more transparency from the companies they deal with.
Transparency has been more widely accepted and implemented by micro companies and solo entrepreneurs. Many of the larger companies are still holding onto the notion of the best, most entertaining stories that may not be completely authentic.
Due to the speed at which consumers can get information and because of the viral aspect of the Internet and social media in particular, those who are willing to give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time, will come out ahead. They will build more trust and trust equates to stronger working relationships.
In line with this trend are those who will document experiences, product rollouts and personal journeys. Example…
Do you know other important trends that will definitely impact how you do business and how your market responds to you?
Join me on January 15th to learn about more essential trends sure to impact how you run your business in 2015 and how you can benefit from these trends.
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