A huge area of confusion for many entrepreneurs is how to effectively build a subscriber list.
There are a few ways this can be addressed. First, rather than thinking in terms of simply building a list, think in terms of building a quality list.
Determine the following…
- Who is your ideal, sweet spot client?
- Who would you really enjoy working with?
- What type of people are you in alignment with?
Next, research where your ideal clients reside. What this means is…
- What blogs do they read?
- What magazines do the enjoy?
- What radio and podcast shows do they listen to?
One of the most underutilized ways to build a quality list, with those who are likely already admirers of your work, is with Kindle books.
Kindle books are a great resource for experts who want to gain visibility, market reach and increased credibility.
Kindle books are a great tool for lead generation. Most authors don’t know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books.
It’s not that you get any kind of information from Amazon on who buys or downloads your Kindle books; you don’t.
But… there are specific strategies you can use to drive traffic to an opt in page.
To fully optimize this strategy there are a few things you need to have in place.
- Know who your ideal target market is and is not.
- Write a good Kindle book.
- Create some type of an ethical bribe that your ideal prospect would be interested in.
- Put the offer inside your Kindle book.
- Set up your landing page.
- Write and schedule your autoresponder messages
- Create a plan for promotions
These are a few of the most important steps to take. From there, upload your book to Amazon. Make sure you have your categories selected according to the genre of the book, you have a robust description and if possible, reviews for your Kindle book.
Then you want to drive traffic to the book on Amazon.
Again, Amazon won’t give you any contact information at all. It’s up to you to create an offer that readers of your Kindle book want to read. From there, you add the offer to the Kindle book. It’s that simple. Or is it?
Actually, where you place the offer in your Kindle book makes all the difference in the world. Miss this and you miss a lot of potential subscribers. The first place to make your offer is in the first 10% of the book. Why? Because that’s where the look inside feature usually takes readers. That way, even if someone doesn’t buy the book, they see your opt in offer.
There are other locations. To find out what they are, join me on Tuesday, November 29th at 4 p.m. Pacific for The Power & Profit of Kindle Books – Increase Visibility AND Cash with Content You Already Have FREE webinar.
Because I know how valuable your time is and how frustrating it can be to join in on a webinar without getting lots of great content, I can assure you this; when you join in on this webinar your time will be well invested.
If you’ve been thinking of getting your book up on Kindle, this webinar is perfect for you. It will be a great use of your time. http://powerupforprofits.com/webinar-power-profit-of-kindle-ebooks.html
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