As an author, it’s your responsibility to market your books. Regardless of what your publisher promises, you still need to get on board with you own strategies for marketing.
A great way to gain visibility for your book(s) is through blogging; both on your own and as a guest blogger.
Yet, you don’t want to stop there. There’s a lot you can do with the posts.
Start by making sure you have a link to your Amazon page for the book in the post. When guest posting, you need to get permission from the blog owner before posting your book link. Most blog owners are glad to have you do so. Some may want to use their Amazon Associate link. You can work out the details prior to writing the post.
On your own blog, post a link to your book Amazon page in the body of your post.
Once the post is written, copy the permalink and post in as many locations on social media as possible.
For example, with this post, I will put the permalink in Faceook and LinkedIn groups and I will tweet posts on Twitter. Of course, I can do more, but for the purpose of this article, I wanted to show you how simple this is.
Using another blog post for this example, the images show you exactly how this is done.
For a long time, I didn’t use Twitter. Mostly because I didn’t understand how valuable Twitter actually is. One thing I now know and appreciate is that my readers, my clients and my audience are already on Twitter. So are yours.
One of the most difficult things to understand is how to get your message across in 140 characters. This is why some people don’t understand the value of posting on Twitter. Yet, once you get the hang of it, it’s actually very easy to post a power-packed message.
Hashtags are a Must
A huge part of the success of posting on Twitter is to use hashtags (#) in your tweets. A hashtag is any word beginning with the # sign (an example might be #blogwriter). It is a way to categorize messages to help them show more easily in Twitter search.
Hashtags can be used to organize conversations, themes, groups, interests, celebrity mentions and topics.
The best thing to do is develop a routine that you adhere to on a daily basis. As with just about anything, a hit and miss effort will get you minimal results. But a consistent, daily effort will yield great results over time.
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Thanks, Kathleen, for this quick overview of blogging and social media promotion.
I first came across your website as a referral from a friend of mine who owns a small publishing business in Sarasota, FL.
I have a company that builds WordPress author websites, and always suggest they try blogging. I also configure an autoposting solution for them to help them cut down on the time necessary to post on multiple social media platforms.
Very few will be consistent over a long period of time, but I still continue to encourage all authors to blog using an SEO plugin to help them optimize each piece of content they publish.
Keep up the good work; you have quite an array of online marketing strategies in place.