If you’re not in the game of video, you’re likely on an uphill climb for visibility. Beyond a shadow of a doubt, video is one of the best ways to build trust from your market.
Two of my colleagues have been using video very effectively for many years. Denise Wakeman and Brian G. Johnson both know the power (and profit) of video marketing.
Here’s what Denise Wakeman has to say about The First Step for Developing Your Video Marketing Plan
Nothing beats live video for creating buzz, engagement and amplifying your brand and message. You may also be considering using video for training, lead generation or customer support. As with developing any marketing strategy, you need to answer a few questions first:
- What’s the outcome you want to achieve by using video?
- Which video platforms will help you best achieve your desired outcomes?
- Which platforms does your audience spend the most time on?
- What resources do you have to create video?
- What do you want your viewers to do after watching your videos?
If you’re new to video, my suggestion is to keep it easy when you start. You don’t need to invest in expensive equipment right away. Use a webcam and your smartphone to learn the video tools you want to use to kick off your video adventure.
Online Business Strategist
Brian G. Johnson is a master at using video to drive visibility, trust and traffic.
Here’s what he has to say about his experience.
For more than nine years I’ve been leveraging the power of video to drive visibility, trust and traffic and you can do the same! Today smart phones have made the process of creating and publishing video easy and with this simple tip you can ensure that videos you publish reaches a bigger audience.
By uploading videos that are optimized for YouTube search you create an archive of videos that are found months and years after you hit the upload button. If that is, you pay attention to what YouTube users are searching for and you incorporate those phrases into your videos, here’s how.
Target YouTube Keyword Phrase
Prior to creating a video for my YouTube channel: YouTube.com/BrianGJohnsonTV I always research YouTube to understand the exact phrases that YouTube users are searching for when looking for videos similar to what I’ll be creating.
When a YouTube user searches the site YouTube will provide search “suggestions” that I can target. Access these search suggestions by searching YouTube and you’ll access a list of “suggested search terms”.
These suggestions are the very words and phrases that people are searching for on YouTube. I do this prior to creating any video, as it allows me to incorporate these words and phrases into the video I will create.
Incorporating The Target Phrase Into The Video
Once I have identified my target keyword phrase I mention that very phrase at the beginning of my video. Here’s an example for a recent video:
“Are you wondered how to ethically influence people?”
I mention the phrase right at the beginning of the video. If a YouTube user searches for that phrase “how to influence people” and lands on my video, I want them to know in seconds that I’m going to give them exactly what they want.
Incorporating the Target Phrase Into YouTube Meta Data
Next, I create a short title for my video based on my target phrase. Simply add your target phrase into the title of your video. Next, I create a list of phrases that again contain my target phrase and I add those phrases as “tags”. Lastly, I incorporate my target phrase into my video description and upload.
By the way, this content is known as YouTube meta data and it helps YouTube to better understand what you’re video is about. Furthermore, by focusing on one specific keyword phrases your making it easy for YouTube to understand and thus rank your video for that very phrase.
These three steps can lead to more visibility and traffic, they certainly have for me. However, before I leave you I feel it’s important to mention what’s most important. That is to create engaging videos that keep users watching. Do that and as you upload new videos to YouTube you’ll create a powerful YouTube channel that become a huge asset for your business.
Brian G. Johnson