I wanted to share this article with you from my friend and colleague, D’vorah Lansky. D’vorah is an online book marketing expert who has written a wonderful book on online book marketing. As you read this article, D’vorah is in the very midst of her book launch campaign. If you are interested in book marketing online, I encourage you to head over to Amazon and check out her book: http://BookMarketingMadeEasy.com/amazon
By D’vorah Lansky, author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. I’d like to share with you a few tips regarding virtual book tours and outline a few things that you can easily put into play, for your own book. The good news is, a book launch does not just have to be for a newly published book. You can create a book launch for any of your books, at any time. The key is to be passionate about your topic, be willing to share the message of your book and be committed to connecting with and building relationships with others.
What is a Virtual Book or Blog Tour?
A Virtual Book or Blog Tour is much like a traditional book tour but instead of the author flying from city to city, they are featured on a wide variety of blogs and websites across the internet. Your tour can consist of guest blog posts, videos, audio interviews and even an online book study.
Your book blog is the online hub for your book tour. It is where people will come to find out more about you and your book. It is where the hosts of your tour can access your media kit and it is where your visitors can view your videos and purchase your book. Once you set up your blog you can easily add pages to host the above mentioned content. (For an example, you can view my book blog and check out the 21-Day Virtual Book Tour, http://BookMarketingMadeEasy.com/tour)
Another thing you can do, in preparation of your virtual book tour is to connect your blot to the social networks with a WordPress plugin such as Twitter Tools (which you can locate on WordPress.org) or the Facebook application called Networked Blogs (NetworkedBlogs.com). These tools allow you to automate announcements of your new posts to the social networks.
There are numerous things that you can do to spread the word about your book launch. A few examples are:
- Set up an event page on Facebook and invite your Facebook friends, who are interested in your topic
- Update your Author Central page on Amazon. Here’s my page as an example: http://budurl.com/bydvorah
- Add your new book to several of the social networking sites for authors, such as GoodReads.com and AuthorNation.com
Over the course of my virtual book tour, I will be sharing lots of tips and examples that you can apply to your own book tour. If book marketing is of interest to you, I invite you to stop by and introduce yourself.
Here’s to your book marketing success! D’vorah
D’vorah is the author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online – Visit her book blog and check out the full virtual book tour schedule at: www.BookMarketingMadeEasy.com D’vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies. You can purchase her book on Amazon at: www.BookMarketingMadeEasy.com/amazon