Contrary to what many authors think, their greatest challenge is NOT writing a book. It’s marketing and selling the book.
That’s the bad news. The good, actually great, news is that authors have more opportunity today than ever before to reach readers from around the globe. It can even be done from the comfort of their home.
With all that’s available with blogs, social media, podcast shows and YouTube, it’s now easier than ever to market and promote books. But it takes more than the availability. It takes strategy.
Enter Virtual Book Tours
A virtual book tour is where you, the author, make appearances on blogs, social media and podcast shows as the featured expert. A well-planned virtual book tour consists of lining up a series of guest blog posts, podcast appearances, live video appearances and social media posts during a specified period.
In the past, a book tour required the author either drive to various locations or hop on a plane to make appearances and do book signings.
Not only was this costly, it required an incredible amount of time and energy, and for most authors, results were often minimal.
Today, it’s a completely different story. With so many online options available, virtually any author can successfully plan and execute a highly successful book tour.
You can get far greater results, with less financial investment, with a virtual tour than most authors experienced with traditional book tours in the past.
Lines Around the Block
Sure, we’ve heard of famous authors who made appearances and had people lined up around the block when they did book signings, but “famous” is the optimal word. Most of us are not a Stephen King, J.K. Rowling or other such celebrity writers.
Ironically, the authors who are world renowned started out as complete unknowns. Ask most if they were driven by fame and they will say no. They were driven by writing. Yet, they are now a household name. What happened? In a word, “Visibility.”
It’s the same with you. When you become visible, you create fans. And fans buy books.
Reach a Global Market Cost Effectively
A Virtual Book Tour allows you to have greater reach, to a global market, than virtually any other way of marketing a book. Combine a tour with other strategies and you become unstoppable.
When potential readers and fans see and hear you on multiple platforms, they tend to want more of you. A lot more.
Think about those authors you’re a huge fan of. It’s likely when you first come upon their information and you like what they have to say, you want more. So, you do a Google and YouTube search in hopes of consuming more of their information.
Why would your fans be any different? Once they discover you, they want as much of you as they can get. Often, they need to hear you on a number of interviews, read several blog posts of your writings, and see you more than once on social media before they decide to buy your book.
Additionally, a benefit of a tour is that fans tell their friends about you. This increases your market reach and potential for book sales.
Another added benefit is that meeting planners listen to podcast shows and read blogs. If they see you a lot, they may be interested in having you speak at their events.
There are several outstanding benefits to a virtual book tour including building your brand and platform. Without a doubt, when done right, an online tour can vastly expand your online presence and visibility as an author, speaker, coach, consultant and virtually any type of expert.
A hidden benefit, that many people don’t consider, is that the more visibility you receive from your appearances through your posts, interviews and social media mentions, the more blog owners and show hosts will reach out to you rather than the other way around.
Additionally, for authors, the more frequently you and your book are mentioned online, the more visits to your Amazon page, website, blog and social media channels you’ll receive.
Make Your Tour Successful
In Virtual Book Tours for Indie Authors; Strategically Using Podcast Interviews to Create Massive Visibility, Profits and Book Sales, you learn how to create and implement an effective and successful virtual book tour. A tour designed to increase your visibility, get your books in the hands of readers and create lots of great opportunities for years to come.
If you’re an author, or soon to be author, adding a virtual book tour to your overall marketing plan is a great idea. Unlike many virtual tours that focus on only one of two main strategies, guest blogging and podcast appearances, in this book we cover both. You’ll fully understand why it’s a great idea to have an integrated approach.
Get your copy today!
Virtual Book Tours for Indie Authors; Using Podcast Interviews to Create Massive Visibility, Profits and Book Sales.