Have you noticed how the more visible experts are the more opportunity they seem to have? This doesn’t happen by chance. It likely happens by design… for some experts.
For many experts, it’s a huge part of their overall marketing and sales strategy. For others, they simply show up from day to day, do what they are extremely passionate about, and it seems fame and fortune follows them wherever they go.
Imagine being able to tip the scales in your favor by incorporating strategy with simply showing up to your passion. This is a winning combination that can and WILL make you a force to be reckoned with.
Here’s the rub though… with visibility comes responsibility. Sure, not everyone would agree with this, but since I’m the one writing this post, this is the perspective I am sharing.
With the resources we have available to us today, virtually anyone can be a Rock Star in their industry, market and online community. Again, the more visible you are the more opportunity presents itself.
Yet, the #1 mistake countless experts make is doing nothing and then they wonder why opportunity seems to evade them.
Here are just a few of the many ways you can increase your visibility, thus increasing your opportunity.
- Guest blogging
- Radio interviews
- Podcast interviews
- Joint venture partnerships
- Speaking at industry conferences
To get the most from your efforts it pays to be consistent. With so many BSO’s (bright shiny objects) vying for our attention, it’s incredibly easy to get sidetracked and derailed from our vision.
The simplest way to avoid this is to schedule time in for your visibility efforts. Another thing that will assist you in staying on track is to focus on one thing at a time until it’s done. For example, doing this blog post. I could easily get derailed by checking email, seeing who posted on Facebook, looking at a quick video on YouTube or any number of things that “take just a minute.”
Those things that take just a minute suck us dry. According to an article on Time.com “nearly 50% of American employees say they work for only 15 minutes before becoming distracted, while 53% report wasting an hour or more a day because of disruptions. From constant noise to overflowing in-boxes to feeling fatigued or stressed, almost anything can cause people to lose focus.”
So what’s the solution. As unsexy as this is, discipline and focus. Simple as that.
We can always find those things that take up our precious time and justify the distraction. Bottom line is this; if you say you want to achieve a certain level of success, then it’s up to you to not let anything get in your way. By anything, I’m referring to the piddly ass things that are always going to be there.
Obviously, if there’s a family emergency, that’s a whole different conversation, but for the run of the mill, everyday activities that are not life or death, they can usually wait.
Want to learn more? Join me for …
Create Rock Star Visibility that Generates Six Figure (and Multiple Six Figure) Revenues Webinar
Monday, July 13th at 10 a.m. Pacific.
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One of the most profitable ways to build your business is to be a recognized thought leader who stands apart from the crowd by turning your expert knowledge into money making products and services.
The time has come for you to make a great living doing what you love while making a difference in the lives of people around the globe.
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