“How do you sell your books on-line; in ebook download form or physical form and ship them? It is quite a hassle to print books and send them through postal service. Which is the better way? What steps do I need to take if I want to sell it in ebook form?”
Earlier today I received these questions from one of my readers. These are all great questions, but to give a pat answer without more detail on the goals of the gentleman who wrote, what his marketing budget is, who is market is and a number of other factors, it’s rather difficult to give a “one size fits all” answer.
Granted, there are some general recommendations I can make, but if an author wants to know the best route to take, he needs to consider a number of factors. Here are a few:

Profit margins vs Credibility
Ebooks have a very high profit margin, but physical books can lend themselves to more credibility depending on who your market is. Ebooks do create more credibility for many experts, but to simply say one is better than the other doesn’t do the gentleman’s questions justice.
Regardless of which you would choose, you must consider the following:
Who is your market?
How much time will it take to write?
What are the costs involved including editing, cover design, layout, marketing and printing (for physical books).
Who does the marketing?
A little known fact among the uninitiated in the world of book development is that regardless of the format you choose you must be an active participant in the marketing of your book. The greatest challenge many authors have is how to market their books. There are countless ways and it is an ongoing process.
Sadly, many newer authors, wanna be authors and even seasoned authors hold on the to the belief that if they get a book published by a publishing house they will never have to market their book. Granted, some publishers do get involved in the marketing, but to generate as many sales as possible, the author has to take an active role in the promotions and sales of the book.
Over the last decade I have written both physical books and eBooks. Each has advantages and disadvantages. Regardless of the format I choose, I know that I will have to proactively market.
Great marketing method
One of the best methods I (and many of my colleagues) have found for marketing my books is through teleseminars. Teleseminars are a great vehicle for reaching your market, increasing the size of your opt-in list, creating an interest in your book(s), and generating incredible amounts of revenue; not just for a book, but for any services you might offer that are a compliment to the book.
To learn how to develop high results teleseminars register for the FREE teleseminar, The Truth about Making Money with Teleseminars taking place on Tuesday, August 5, 2008 at 6 p.m. Eastern http://www.streetsmartsmarketing.com/teleseminarPV.htm