Most authors dream of hitting #1 on virtually every bestselling list known to mankind and womankind.
They would be over the moon happy with having the #1 ranking on Amazon, let alone NYTimes, USA Today and other prestigious lists similar to what is happening with the soon-to-be-released book Fire and Fury: Inside the Trump White House.
The book has pre-sold enough copies to make it the envy of authors near and far.
So what’s the secret to the success of the book?
Causes of Success
There are a number of factors that play into the success of Fire and Fury.
One, it reveals dirty secrets of one of the most controversial public figures of all time; Donald Trump.
Trump is someone who constantly burns bridges, relationships and trust. He makes promises he has no intention of keeping. He believes in equal opportunity when it comes to insulting people from every walk of life.
He gives false hope to people who have all but given up hope for a secure future. People who are grasping for something to believe in.
As a result, there are very few people who are lukewarm about how they feel about Trump. Rarely is someone on one side of the fence or the other with Trump.
Those who are loyal to him will get the book in order to say, “Ain’t it a shame how Trump can never get a break?”
Those who have little, if any, respect for Trump are getting the book in order to find out more about the man they believe to be a true scoundrel.
Media Coverage Works
Another reason the book is doing “through the roof” sales is due to the national news coverage the book is getting. Whether it be Fox, CNN, NYTimes, HuffingtonPost, or USA Today, the book makes for good conversation.
This is the kind of coverage authors would love to have, but very few will ever come close to.
Next, a very controversial figure, Steve Bannon, is going head-to-head with Donald Trump. This makes for great water cooler conversation.
The combination of all three makes for the perfect storm in a book’s success.
Not Your Usual Story for Authors
Given that 99.9% of authors will never experience this kind of success, it’s necessary to take matters in your own hands when it comes to marketing your book.
Whether you do interviews, content marketing such as blogging or guest blogging, summits, speaking engagements, or social media marketing, be consistent with your efforts. Doing so puts you ahead of most other authors who fantasize about the type of success author, Michael Wolff, is enjoying.
To not do so likely means you are a huge bottleneck in your marketing success.
Was it luck that now makes Wolff the topic of many conversations or something else? I daresay, luck has very little to do with it.