It’s amazing how much time people spend on social media with nothing to show for their efforts. What starts out as simply checking out what’s happening on Facebook or Twitter results in hours of mindless activity.
Imagine if you could make money from your social media efforts. You can… if you have a plan.
Rather than mindlessly going from platform to platform, develop a strategy for your efforts.
One of the best ways to make money with social media is to become a social media manager. What this means is that you manage other people’s social media.
What’s great about doing this is you get paid to do what you already enjoy doing; mess around on social media.
One of the fastest growing job markets, consulting opportunities, and business growth areas is in the world of social media. There is so much available, it’s simply a matter of deciding where to put your efforts.
Social media manager
To be a good social media manager, you need to understand your client’s needs. You must know what they want, need and fear. If you can understand what they want and you can determine what they need, you are well on your way to a great outcome.
Keep in mind, your clients don’t want to deal with the minutia of social media. As a social media manager, they want you to handle the details that will get them the results. They DON’T want to do the work. This is where you can misread the needs of your clients.
Bottom line is this, your clients don’t want to have to think about the details. They want you to take care of this.
You must be the easy, simple solution.
As a social media manager, something you can offer your clients is reputation management. Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about them.
A huge aspect of reputation management is building market perception. Another aspect is crisis management if the need arises.
Make Life Easy for Your Clients
The simpler you make it on your clients, the better. One thing to avoid is getting caught up in trying to explain details of what you’re doing to get them a result. Giving too much detail can frustrate those who are not as passionate about social media as you are.
What they want are results. Get your clients results and they will be happy campers.
As a social media manager, your responsibilities can include (but are not limited to):
- Goal setting
- Strategic planning
- Content management
- Lead generation
- Digital Marketing Manager
- Content Marketing Manager
- Customer Experience Manager
- Community Manager
You must be highly motivated, creative and have a passion for what you are doing. You must also make yourself visible to build your own business.
To stay on the leading edge, it’s necessary that you always be learning. Things change so rapidly in the world of social media that you absolutely must stay on top of these changes.
However, you will be well served not to be all things to all people. Niche markets and niche areas of expertise will get you, and your clients, the greatest results.
For example, there are social media managers who focus solely on working with authors. By having this type of focus, you can go deep into your area of expertise and be able to more fully serve your clients, thus getting them the results they desire.
With the growth of the publishing industry and self-published authors in particular, there is ample opportunity for a social media manager who specializes in working with authors.
Earn while you learn
Check out what one woman has managed to do in order to monetize her efforts. www.powerupforprofits.com/social
To assure it would be a great fit for those in my community interested in easy monetization of your business, I ordered the program. I was impressed with how simple the training is, yet chock full of great ideas.
You get a ton of value for the investment.
If you decide to get this program, I will get a small affiliate commission. And yes, this is just one way you can monetize your efforts… as an affiliate.
So rather than simply spinning your wheels on social media, why not get paid for your efforts?
The bottom-line is this; you can spend your time on social media and get nothing for your efforts OR you can make money doing what you love; messing around on Facebook and Twitter. The choice is yours.
Nice post Kathleen!
Thanks Willie. It is with fondness I remember back to first starting out online and you were one of the experts I learned so much from for so many years.