A few days ago I received an “urgent” email from a subscriber. He said he needed help right away to figure out why he isn’t making any money.
“I’ve followed you for a long time. I’ve been on a lot of your teleseminars and webinars, but nothing is working.
I have also followed ______, ______ and _______ with the same results.”
(I purposely left the names of the other experts out to respect their privacy).
Before I responded to his email I visited this man’s website. What I determined within two seconds on his site is that he may have been following me for a long time, but he wasn’t implementing even the basic information I share about optimizing one’s blog or website.
Something I believe virtually everyone needs to do is give visitors a way to get on your subscriber list. Nowhere on the site of the gentleman who wrote me was there a place to opt in for anything.
This is about as basic as it gets. I know for fact all the other experts also recommend this step.
Yet, so many people miss it. For whatever reason people can hear this over and over and yet not try it.
Although the man who emailed today may have been following me and several other experts for a long time he sure wasn’t paying attention to what we recommend. If he was he would definitely have an opt in box with an offer of very high value on his site.
It doesn’t end with an opt in box. Once people are on your list you have to continue to create extremely high value. This takes time and commitment.
The fact is, following an expert and implementing their recommendations are two different things.
I can’t tell you the number of times I have received similar messages as this man sent. Someone needing help right away and yet, they haven’t taken even the most foundational steps.
Rather than simply following an expert, why not try their recommendations. You may be surprised at the results you get.
What side of the issue are you on? Are you someone who has “tried everything” and yet, still not making money? Are you an expert who has had a similar experience as the one I describe in this post? Comments encouraged.