I often receive inquiries from people who wonder how they can increase market reach, establish credibility and market trust. The easiest way to do this is to showcase your expertise.
There are a number of ways to do this. One of the most effective is by offering a free report, eBook or teleseminar. I find all three work exceptionally well if the quality of the offer is stellar.
The primary benefit of offering free information before you ever ask for a sale is three fold.
1. You establish your level of expertise
2. You build market trust quickly
3. When people find great value in something you offer at not cost, they are likely to be more inclined to purchase from you should they have a need you offer a solution to.
The key here is to offer stellar information regardless of whether or not you charge for it. Every bit of information you present to your market represents you. To assure success in virtually any industry be very conscientious of all you are doing.
A great way to increase your market reach and credibility is through social networking. Patsi Krakoff of The Blog Squad recently wrote a great posting about social networking.
"There’s a lot of buzz online right now about whether or not one should use social networking sites like Facebook, Twitter, LinkedIn, etc.
Are these sites important for content marketing? You’ll have to decide for yourself and for your business. But it sure does look like you can’t ignore this trend." To read more of what Patsi has to say visit her blog, Coach Ezine.