Anastasia Trofimova is the Co-founder and CEO of Your Beet, a Swedish food-tech startup. Your Beet, an app that makes it super easy to transition to more healthy, sustainable and personalized foods is like Spotify for Plant Based recipes meets personal digital nutritionist.

The entire team at are on a mission to make it super easy for users to eat more Plant Based food, for their health and the health of the planet!

Their journey started in 2020 in Melbourne, during the devastating bushfires.

There was no question in their minds that they wanted to contribute to people living more climate friendly lifestyles.

The founders understood how difficult it was to suddenly change food habits and how little service there was available to make that transition easier.

They are the change they wanted to see!

Your Beet is a platform that makes it super easy for millions of people to eat healthy and climate friendly. With Your Beet it is TASTY and EASY to eat Plant Based food!


Highlights of the Interview

01:40 Insights from a first-time startup founder

03:09 A decline in health is the catalyst for change

08:49 Food related illnesses were at the core of the decision to start the app

11:25 Bridging the food gap with the Your Beet App

15:24 Personalizing what you eat is the key to healthy eating

17:00 Non-negotiables for the app

19:00 The App is a business … what must be done to sustain the business

23:00 It’s never too late to get healthy… the app is helps with healthy eating

30:00 The Future of Food Summit in Stockholm

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