In the
years I have been involved in Internet Marketing, there is one activity a great
many people avoid; building their opt in subscriber list. This is a huge
mistake and likely the primary reason the majority of people who attempt to
utilize the power of the Internet to market their businesses fail. It doesn’t
have to be this way.
The
cornerstone of virtually any successful entrepreneur using the Internet to
market their products and services is a responsive opt in subscriber list.
Notice I didn’t say Internet marketing guru, but rather entrepreneur.
I am
talking about anyone who is using the Internet to market their business. This
means authors, coaches, consultants, speakers, artists, musicians and brick and
mortar business owners. All can benefit greatly from building a responsive opt
in subscriber list.
There are
countless ways to build your list, but I recommend you begin with something
simple. Don’t implement advanced strategies until you have had some success
with the more elementary ways.
To move
right into advanced strategies before you have a foundation in place is like
trying to run in track and field in the Olympics before you have run around the
block. You would give up very quickly.
Building
an opt in list takes time. Build your foundation as a process rather than
trying to do everything in an unrealistic time frame.
Avoid
simply jumping into the process. To succeed there are some things you need to
know, do and have.
First, you
need to know who your market is and is not. Next, you need a good autoresponder
service. Next, you need something of value to give away.
Knowing
your market will save you time, money and frustration. Rather than thinking
everyone will be interested in what you have to offer, research a niche (as well
as sub-niches) to define clearly who you can market to and who will respond to
your message.
A reliable
autoresponder program is an absolute must have. Otherwise, you won’t have an
efficient way to build and organize your list.
I use and
recommend KickStartCart which is actually 1ShoppingCart. For a FREE 30 day trial
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Next you
need a high value giveaway. Without an ethical bribe, visitors to your website,
blog or landing page have no motivation to leave their contact information.
A huge
part of the process is to build name recognition and trust with your
subscribers. This is done by keeping in touch, follow up and continuing to
create value for them.
One of the
best ways to cut your learning curve is study what the experts do. Find out how
they have built their list, what they do to keep in touch, how they build
ongoing value and how they build trust with their market.
To learn
dozens upon dozens of effective ways to build your opt in list, I want to share
my knowledge with you on how I have built a very successful training, speaking
and publishing business using the Internet. You will also learn how to gain visibility,
credibility, market reach, product development, social marketing and much more.
Click here to
learn more.
